It's the Chocolate That Counts

Inspired by vintage postcards, this holiday campaign positioned Fowler’s Chocolates sponge candy as the perfect gift to send homesick expats. The concept tapped into nostalgia—framing the product not just as a treat, but as a taste of home delivered by mail.

I partnered with a photographer to capture beauty shots of the chocolate against backdrops painted in Fowler’s signature pink, ensuring precise brand consistency. I then designed a series of banner ads that ran in The Buffalo News and across Meta platforms in the weeks leading up to Christmas, extending the campaign’s reach across both print and digital channels.