We See You

I played an integral role in developing bus shelter ads and a social media campaign for Buffalo Prenatal-Perinatal Network, a local nonprofit dedicated to supporting low-income families and parents-to-be. Our team selected the organization through The 15 Project, a DE&I-led initiative providing pro bono advertising services to local nonprofits and women- or minority-owned businesses.

Representation was central to the campaign. We prioritized authentic, inclusive visuals and accessible messaging that resonated with a younger target audience. Along the way, I navigated nuanced design challenges — including refining cursive typography to improve legibility while maintaining warmth and approachability. The final work balanced clarity, empathy, and impact across both out-of-home and social platforms.