We Will Fly Again

Navigating the 2020 pandemic within the destination marketing industry required both sensitivity and restraint. For Dutchess Tourism, whose brand positioning centered on unique experiences and emotional connection, it was critical to continue that narrative in a way that felt relevant and responsible.

I edited the county’s first response video, shaping a hopeful message around the idea of putting the world on pause. Through thoughtful pacing, selective storytelling, and an emphasis on resilience, the piece reassured audiences while reinforcing the enduring spirit woven into both the region’s identity and our shared national history.