NOCO Knows (Emails)

Designing email templates for a constantly evolving brand presented a unique challenge. Still tied to its gas station roots, NOCO at Home aimed to raise awareness and educate potential customers through a robust email strategy. However, the stark orange-and-green color palette hindered legibility, and the original templates were underperforming.

I researched best practices and developed a series of clean, engaging emails with a strong focus on accessibility and clear communication. The final result was a dramatic improvement over the starting point, both visually and functionally.