Glow Big or Go Home

In 2025, Buffalo’s chapter of the American Advertising Federation reintroduced its annual awards show as the electric-themed GALAAA. Agency 15 was tasked with developing a months-long social media campaign to tease the theme, drive submissions and ticket sales, and build anticipation leading up to event night at Electric City.

I led the visual direction of the campaign, creating moodboards, designing graphics, and directing photo and video shoots. The resulting look—defined by moody neon lighting, rich velvet backdrops, and “getting ready” moments—invited audiences to see themselves in the experience and built a sense of glamour and exclusivity around the event.