Consistency is Key

Global frozen food manufacturer Rich Products maintains an expansive portfolio of prominent sub-brands and high-profile collaborations. As one of Agency 15’s largest clients, the volume of sell sheets and brochures I’ve created for them has made brand consistency absolutely essential.

Every piece begins with a deep understanding of the guidelines—carefully considering patterns, typography, and color palettes to ensure cohesion—while still finding opportunities to create dynamic, engaging marketing materials without straying from established standards.