The Other Side of New York

This campaign played on the instant big-city association with New York, contrasting it with the “other side of New York” — Niagara Falls. I collaborated with three other illustrators to develop a cohesive visual system across our individual vector pieces, ensuring consistency in tone, color, and composition while preserving each artist’s distinct style.

The work appeared as bus shelter ads, underground subway displays, and a multi-story billboard in Times Square. The campaign’s success extended beyond its initial run — the posters are now sold through the Niagara Falls USA web store.